Paper wrap design for Absolut Vodka
Talenthouse design competition with the theme 'How travel makes the world a more open, diverse, and inclusive place'.
Brief: Design a unique and showstopping paper wrap for Absolut, celebrating how travel makes the world a more open, diverse and inclusive place. Each wrap should be inspired by culture, landscape, cuisine, experiences etc.
Absolut's Moodboard
My illustration for this paper wrap celebrates diversity. The central characters leading the cruise with unity and harmony depicts how togetherness and inclusion is crucial in leading the world forward, in a positive direction.
The landscape, buildings, creatures and other elements have been inspired from various cultures and places and have been placed in harmony - brought & tied together by a refreshing color palette.