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I conceptualized and designed the hypothetical brand 'CHUSKI' for a popular 90s Indian ice candy, pepsi-cola chuski. It is usually sold locally, without any branding.

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The packaging is designed as vertical sachets filled with the frozen flavours, the colors vibrant and rich- just like the candy inside!

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The illustrations and type are kept authentic and simple to embody the simplicity of childhood and olden times. The flavour names are also kept true to their origins.

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